However, Roblox reported an 82 per cent increase in revenues last year, to $923m, and users bought and spent $1.9bn in Robux in 2020. Some are calling it the latest “meme stock”, joining the likes of the once-again-soaring GameStop. The popularity of Roblox’s stock is likely tied in part to the popularity of the game itself. There are 300 developers making more than $100,000 a year on Roblox, while the likes of Alex Balfanz, who created the game Jailbreak as a teenager, has become a millionaire. The practice is making some huge amounts of money. These developers, who tend to be aged between 14-25, can convert these Robux back to cash. Mini-game developers earn 70 per cent of the Robux spent on their games, with the company taking the other 30. Players can purchase Robux with real money, and use them to purchase mini-games and items. Roblox is free to play, but there is an in-game currency called “Robux”, which are key to the company’s success. The game is very popular with children (Photo: Roblox)
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